Strategic Spec Suite Delivery and Direct-to-Tenant Leasing Reposition 277,187-SF Dallas Asset
TXRE Properties is proud to share the results of a successful Dallas commercial office leasing campaign at Churchill Tower, a 277,187-square-foot office asset located at 12400 Coit Road in Dallas, Texas. Since taking over the assignment in July 2024, TXRE has increased occupancy at the property from 71.79% to 95%.
The turnaround was driven by a disciplined leasing strategy built around move-in-ready Class A spec suites, proactive direct-to-tenant outreach, and a series of building upgrades designed to compete for tenants at the top of the submarket.
Key Highlights of the Repositioning:
- Occupancy Surge: Occupancy climbed from 71.79% at onboarding in July 2024 to 95% as of July 2026 — a gain of more than 23%.
- Leasing Volume: TXRE executed 26 leases totaling 115,462 rentable square feet, with individual transactions ranging from 1,544 RSF to 18,995 RSF. Combined, this activity represents more than 40% of the building.
- New Tenant Growth: 18 of the 26 transactions were new leases, accounting for 68,485 RSF of newly occupied space.
- Rental Rate Growth: Quoted rental rates rose from $28.50 + E to $36.50 + E, a 28% increase reflecting the property’s improved position in the market.
- Building Upgrades: Recent capital improvements include a newly renovated conference center and fitness facility, along with the strategic delivery of Class A spec suites that shortened decision timelines for prospective tenants.
Churchill Tower’s performance reflects the leasing and management approach TXRE Properties brings to office assets across the Dallas-Fort Worth market: understand what tenants in the submarket want, deliver space they can move into quickly, and go directly to the tenants themselves rather than waiting for deals to arrive.
To learn more about leasing opportunities at Churchill Tower or TXRE’s approach to leasing and management, contact our team.
